Harte-Hanks market research has compiled the results from its National Syndicated Study of Customer Loyalty. Final results show that over 70 percent of study respondents do not see a clear benefit in being loyal, despite the increase of loyalty programs being introduced. The study provides quantifiable insight into the relationship between satisfaction and loyalty. More importantly, it helps explain why and when satisfied customers are not loyal and loyal customers are not satisfied. The study was conducted in response to the rising cost of acquiring new and profitable customers and was focused on retail banking, insurance, credit cards, airlines, telecommunications, retail and the utilities industry.