-- Smaller appears to be better. The average size of a strong positive outcome was a $10 million initiative; the average size of a negative outcome was $90 million.
-- Diminishing return on investment. For one company, 80% of the cumulative annual benefit derived from an application initiative could have been achieved with the first 33% of capital outlay.
-- Effective execution not always the answer. Among those with overall positive outcomes, 58% finished on time and on budget. Among those with negative overall outcomes, 33% finished on time and on budget.
-- Strategy and objectives do matter. Initiatives based on a clear strategic vision and strategic assessment achieved positive outcomes 53% of the time, versus 22% for those lacking.
-- Up-front analysis is key. Initiatives based on a solid business-capabilities analysis (taking into consideration competitor and best-practice benchmarks as well as existing processes) achieved positive outcomes 56% of the time, versus only 8% for those who failed to conduct such an analysis.
-- Options and alternatives often overlooked. Initiatives implemented after a thorough evaluation of options and alternatives (i.e., simple upgrades to more current software,process redesign and interim solutions) achieved positive outcomes 43% of the time, versus only 9% for those who failed to consider all options.
Said Karl Dickel, leader of BCG's Operational Effectiveness practice and study co-author: "While enterprise initiatives have the potential to deliver tremendous upside benefit for companies, this study provides the first quantifiable evidence that the overwhelmingly majority of these initiatives are not delivering true business value."
Added Mr. Dickel: "Far too many CEOs and CIOs have rushed to embark on multimillion-dollar enterprise efforts, only to discover halfway through that they've mired themselves in a sort of technological and operational quicksand. Our key learning from this study is that companies should consider, and potentially embark upon, enterprise initiatives--but only after doing the critical up-front analysis and strategic thinking that makes positive outcomes much more likely."
Methodology:
BCG surveyed 100 executives who had taken responsibility for an enterprise application initiative over the previous three years. Most of these executives had either a primary responsibility for the decision to implement, or had been closely involved in that decision. Most companies had more than 5,000 employees and were involved in a wide range of business activities.
Executives were allowed to categorize their initiatives as they saw fit. In general, ERP included applications such as SAP, Oracle, PeopleSoft, J.D. Edwards and Baan; SCM included applications such as i2, Manugistics and Numetrix; CRM included applications such as Siebel, Vantive, Clarify and Pivotal; E-commerce included applications such as Ariba, Commerce One, IBM and Broadvision.
The Boston Consulting Group, a global management consulting firm founded in 1963, works with leading international companies and organizations on issues of strategy, operations and performance. BCG is privately held by its officers and has 47 offices in 32 countries around the world. More information is available at www.bcg.com.