These forces are creating dynamic industries and business sectors with more opportunities than individual, disassociated organizations can successfully address. Since networks and strategic alliances are the virtual business organizations of the future, Consociates KJ Incorporated is building a network of value-added products and services. Strategic Consociations are designed to bring together organizational and marketing synergies from individual areas of expertise. A partnership with Consociates KJ Incorporated provides four main benefits:

• Joint marketing allows companies the independence to follow individual sales strategies while also reaping the benefits of jointly developed and marketed total-solutions; mutual marketing benefits include increased market coverage, complementary sales and services channels, and increased return on market investment. In addition, client sharing extends each company's reach to new customers without the necessity of impersonal marketing. To reinforce strategic alliances, Consociates KJ will

1. include Strategic Consociates in Consociates KJ literature (where appropriate)
2. include Strategic Consociates on www.consociates.com web site and web links
3. introduce Strategic Consociates to existing Consociates KJ clients and Consociates with an individualized introduction via letter and/or email and/or industry announcement

• Since management consulting grows from relationships, Consociates KJ Incorporated understands the importance of assistance in the relationship building. Lead-referral and sales compensation from a strategic partner allow a company to reap additional financial benefits from existing customers while maintaining the integrity of customer relationships. When appropriate, Consociates KJ pays a percentage of billing for assistance in the sales process; this fee increases from an introduction to a decision-maker to assistance in closing a sale. (Please contact us for specifics.)

• Consociates KJ Incorporated is dedicated to collaborating with companies that have only the highest service/product quality and corporate integrity. All Strategic Consociates will have the opportunity and responsibility to monitor relationships with shared clients. Although Consociates KJ and Strategic Consociates are autonomous in project operations and project management, each Consociate will have a part in monitoring operations, communicating with shared-client management, and ensuring the delivery of a quality product to a shared client.

• Customer loyalty and retention are based on both the quality of a service or product and on the quantity of services and products accepted by a customer. A horizontal alliance allows a small company (or a large company with a narrow focus), to offer customers a larger number of positive experiences that strengthen customer satisfaction and loyalty. A virtual organization gives each member the breadth, depth, and power (resource) to address a client's business environment instead of a single issue and to satisfy customers instead of only solving problems.